Last updated: 1/2012

A step-by-step guide that teaches you the secrets, tips, and techniques you need to know to succeed at starting your own profitable subscription website or online newsletter.

You'll learn everything you need to know to quickly get started in the online publishing business on a shoestring budget.

Revised and Updated for 2007!

"A subscription website is a combination of doing what you love and sharing your wealth of knowledge with those who will truly appreciate it. I know from personal experience. For three years, I was editor of the Subscription Website Publishers Association, an online newsletter, before I merged it with the Mequoda Library, another successful membership website (of which I am Editor-at-Large). I know the vital strategies and techniques for succeeding online because I learned most of them the hard way.
Believe me, there has never been a better time to create an online community that will allow you to live your dreams and prosper beyond your imagination! But only if you do it the right way. In this e-book, compiled from nearly five years of the best articles from the SWEPA archives, you'll learn how to succeed -- and how to avoid the pitfalls."
-- Peter A. Schaible
Now you can stop dreaming and start making money with your own subscription website or online newsletter.
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any subject, you have the potential to start your own profitable subscription website or online newsletter.

People are more than willing to pay to learn what you already know.

Smart website owners are now realizing just what their hard-earned information is worth. Specifically--cold hard cash.

It's true. Much of the information that used to be available for free to anyone and everyone on the World Wide Web has been moved behind closed doors.

Smart writers are not giving it away anymore. They're setting up paid, members-only websites and building online communities of subscribers who value their knowledge.

Without a doubt, the Internet is changing and creating moneymaking opportunities for people who like to write and teach.

"Lots of people talk about membership websites, but only Peter Schaible tells you how to do it in step-by-step detail. You'll learn how to plan, produce, and promote all aspects of a membership site from an expert who's helped thousands achieve profit, satisfaction, and success. You'll learn the questions to ask and the steps to take."
-- Roger C. Parker, author, The Streetwise Guide to Relationship Marketing on the Internet

The end of free
Much of what used to be free on the web is now accessible only for a fee. There is a definite shift away from websites offering free information and toward a subscription, or pay-for-view business model.

There are several reasons for this trend.

First, only a few websites operated by big companies can afford to provide valuable content without being compensated. Some can do it for the public relations value, but they are the exception.

The rest of us can't be so generous. And trying to recapture our expenses by selling advertising on our websites has failed to pay the bills.

Second, the rise of the Internet has enabled people with similar interests to find each other and form online communities. Whether your interest is in politics, gardening, or model railroading, the Internet connects you to others who share your interests.

Third, people who contribute to public online discussion forums are feeling vulnerable. You never know who is lurking and reading your comments.

But in the privacy of a subscribers-only website, people feel more secure. They can share ideas with an affinity group of like-minded people without fear.

The result is a proliferation of subscription websites and online newsletters on literally hundreds of diverse and specialized topics.

This could spell opportunity for you.

The fact is that all those years of study, hands on experience, and tried and true wisdom is worth a hefty income when turned into the new online community.

Communities that cost money to enter.

Communities that not only bring together a group of people interested in a common topic, but also provide value and insiders secrets that the public is dying to know about.

"I publish three subscription websites. I would hate to try to do it without the information in this book. I wish it had been available a long time ago."
-- Jerry Minchey, www.SearchEngineU.com

Why having a subscription website on the Internet is so great
As the publisher of a subscription website, you have an almost unfair advantage over other businesses that don't operate on the Internet.
Low cost of entry

No or low rent

Low overhead

No employees

Open 24 hours a day

Operate from anywhere in the world

Reach a worldwide audience

Reach a well educated, affluent market

Offer a visually rich website, with text, images, audio, video

Enable consumers to find your website when they are ready to buy

Receive paid orders from anywhere

Enable shopping with instant credit card approval

Deliver digital information products instantly

Build communities through discussion groups

Beat your competition to new markets

Adapt quickly to meet changing conditions

"Membership sites are the next revolution in the information marketing business. This book will give you specific tips and techniques to catapult your business into the stratosphere. Peter Schaible knows what he's doing in this important area and you NEED to listen to him. Buy this book!"
-- Fred Gleeck, www.TheProductGuru.com

The five most profitable subscription website business models
By far, coming up with the right topic for a successful subscription website is the biggest stumbling block for those wanting to get into this business.

Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. How to Start Your Own Profitable Subscription Website or Online Newsletter shows you how to think through your topic and test its viability before you begin.

We have identified at least five successful models for subscription website topic selection. These include:

Existing newsletter topics

If you already publish a successful print newsletter, it is probably a good candidate for a subscription website. Placing your newsletter content, archives, and resources online in a 'subscribers only' website usually enhances the perceived value of your print newsletter to both current and potential subscribers.

Those print newsletters that don't have an online presence may find much of their potential audience slowly drained away by competitors that do have online sites.

Trade association

A 'members only' website is an ideal extension of the services provided by a trade association. Having a members area inside the association's Internet site can deliver a wealth of benefits to members, and at the same time, provide an incentive for non-members to join.

One of the more recent trends is for trade associations to exist only on the Internet, through membership-only websites.

Career advancement

Perhaps the most common topic for successful subscription websites is career advancement.

This includes sites that provide advice, tips, how-to's, and resource libraries about specific professions or business skills such as management, marketing, business start-up, making money, and the entire gamut of business opportunities.

Personality based/insider tips

Many successful subscription websites are built around a well known or respected person who provides subscribers with personal insights, tips, advice and opinions. In most cases, the person behind these sites has built a solid reputation and developed a following of people wanting access to the information this expert provides.

Downloadable product library

One of the more interesting subscription website models is based entirely on providing subscribers a large library of downloadable products, usually computer programs, scripts, PDF files, audios, videos, tutorials or other materials that can be delivered digitally.

"This should be required reading for anyone who is considering starting or currently has, a subscription website. As a membership site owner myself, I can tell you first hand that information in here is dead on accurate. I was pleasantly surprised to learn a few things myself as I read through this book. I wish it had been available when I was starting out. It would have reduced my learning curve significantly."
-- Tim Kerber, CEO, Small Business Web Site, www.SmallBusinessWebSite.com

Getting started
So how do you jump on the new bandwagon barreling down the Information Highway and enjoy success without making painful and expensive mistakes? That's why we compiled the best available information on membership websites into this special e-book.

How to Start Your Own Profitable Subscription Website or Online Newsletter is a step-by-step guide that teaches you the vital secrets, tips, and techniques.

You'll learn everything you need to know to quickly get started in the online publishing business on a shoestring budget.

This recently revised, 120-page, step-by-step guide is all meat and no fluff. It covers all the basics -- and many advanced techniques -- and makes it easy for you to start your online newsletter or subscription website business while avoiding costly mistakes.

You'll learn all the fundamentals as well as the intricate, little-known details
How to become a successful online publisher

The most profitable subscription business models

How to choose a winning online newsletter topic

Exact steps to launching your subscription website

How to process online subscriptions and credit cards

How to control start-up costs and maximize profits

How to get new subscribers and maximize renewals

The checklists and resources to help you succeed

Secrets to website design and marketing that work

Other topics include
How to register a domain name

Incorporating your business

Requesting a tax ID number

Selecting a hosting service

Getting an SSL certificate

Securing a payment gateway provider

Setting up a merchant account

Choosing site management software

The pros and cons of recurring billing

Search engine submittal

Publicizing your website

What to do when your site goes down

Graphic design tips

"I could not have developed my web site without How to start your own profitable subscription web site or online newsletter."
-- Dr. Lynn Carlisle, www.SpiritOfCaring.com

You'll learn these important elements to subscription website profitability
How to organize your website for your members. Get this one wrong and you'll lose a lot of potential subscribers in the first 10 seconds.

How to create the kind of content members love to read. Hint: Seventy-nine percent of Internet users scan pages; they do not read word-by-word.

How to avoid the top 10 website design sins. This is vital if you want to attract visitors to your site and keep them there.

How to cash in on the colors of success. This one might surprise you.

The principles and rules of online journalism. They're different from other media.

Successful marketing strategies. Begin with the three simple questions you must ask before launching your site.

The secret to making a subscription website valuable. This tip alone is probably worth the entire price of How to Start Your Own Profitable Subscription Website or Online Newsletter.

Step-by-step guerilla marketing. Marketing your site online is a lot like hacking your way through a jungle, blindfolded. In this five-week, step-by-step series, we show you how to avoid chopping off a foot with your own machete.
How to Start Your Own Profitable Subscription Website or Online Newsletter is a conveniently organized and formatted PDF file that includes all the basic step-by-step information on how to get started, the checklists, secrets, tips, and techniques, etc.

"If you want to start your own membership website (and why wouldn't you?) or if you want to grow your current membership site, you must go to the source of great information -- that's Peter Schaible and his book -- they both get my highest recommendation and respect."
-- Dr. Paul Hartunian, www.Hartunian.com

How to Start Your Own Profitable Subscription Website or Online Newsletter enables you to create a printed document. We advise printing it out on three-hole punched paper and keeping it in a binder for easy reference. But you'll want to keep the PDF file on your computer, too, because it's loaded with hypertext links to online resources you can use right now!

FIVE SPECIAL FREE BONUSES
Marketing Plan for a New Subscription Website
Now you can have a detailed, month-by-month action plan for attracting subscribers to your site and providing the copy that persuades them to sign up. The plan includes online and offline promotions that can fit any budget and that come with the recommended timing and frequency that maximizes the return on your efforts.
This plan previously sold online for $95. It's yours as a free bonus when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
Three Sample Business Plans for Subscription Websites
Each plan is more than 25 pages long and includes complete marketing analysis, strategy, implementation, and financial details. You can model your systematic membership website business plan on one of these three proven programs.
You could pay up to $100 each for any one of these plans; they're yours free when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
What To Do When Your Site Goes Down
Most website hosting services claim a 99 percent uptime per month. That sounds good, but do the math and you realize than means your site could be down for as long as seven hours a month!
Keep this special report handy. It explains common site problems and how to handle them. It's yours free when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
How to order
How to Start Your Own Profitable Subscription Website or Online Newsletter covers all the basics -- as well as many advanced techniques -- and makes it easy for you to start your subscription website or online newsletter. You can be running your own subscribers-only publishing business and begin earning money with your website ASAP!
Get it now for just $47
Whether you have an idea under development for a subscription website or an existing print publication you want to take online, this is the information you need to get started right now!

Ironclad Money-back Guarantee:
If How to Start Your Own Profitable Subscription Website or Online Newsletter is not everything that we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked.
That's more than a guarantee, that's a promise.

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